//American Health Care Association: Repeal SGR

The American Health Care Association (AHCA) approached Adfero to persuade Congress to repeal the Sustainable Growth Rate (SGR) and bring predictability to the health community. But Congressional staff are flooded with information every day and it’s tough to cut through the noise. We designed a campaign that fit the pace of an influential Congressional staffer’s work day, giving them information at strategically timed moments – during their commutes, at their desks and during their walks from office to Committee. The six-month, multi-channel campaign won attention from Congressional leadership and ultimately led to the repeal of the SGR in April 2015.